Preparing for 2D-Ready Labels by Sunrise 2027
Sunrise 2027 is approaching, and the way products are labeled is changing. Retailers and POS systems worldwide are moving toward full support for 2D barcodes — including QR codes, DataMatrix, and GS1 Digital Link — by the end of 2027.
At Toshiba, we know many businesses still rely on hard-coded labels, where even a small change requires IT to rewrite printer scripts. When compliance deadlines hit, this can create costly headaches. That’s why we’re here to make the transition simple, seamless, and stress-free.
Why 2D barcodes matter for your business
2D barcodes aren’t just a compliance requirement — they’re an opportunity to improve operations and engage customers:
More data, less space: 2D codes can include product IDs, batch numbers, expiration dates, and even digital links.
Better traceability: Track products across the supply chain with ease.
Customer engagement: QR codes can connect shoppers to product info, promotions, and digital experiences.
By 2027, retailers are expected to scan GTINs from 2D codes. Being ready now avoids last-minute scrambling.
How Toshiba helps you make the transition
Our BX410T and BX420D thermal printers are designed to make 2D barcode adoption easy and worry-free. Toshiba brings the technology and expertise to help businesses keep operations running while modernizing labeling:
Auto-emulation: Supports legacy printer languages (like ZPL) so existing label workflows continue uninterrupted.
A-BRID OS & cloud connectivity: Driverless, PDF-ready printing lets new label formats go live quickly and efficiently.
Professional services and staged rollouts: Convert templates, validate quality, and phase in 2D labels on your schedule.
With BX Series, businesses don’t have to choose between maintaining current workflows and adopting modern 2D-ready labels. They can do both — smoothly and confidently.
Plan ahead, act with confidence
Whether you are a retailer, manufacturer, or distributor, planning now makes the transition easier:
Preserve current operations and reduce costly IT interventions.
Upgrade to 2D labels at your pace, not under pressure.
Demonstrate forward-thinking and compliance readiness to customers and partners.
Sunrise 2027 is coming fast. Toshiba is here to help businesses get ready with solutions that protect today and prepare for tomorrow.
