5 Ways Dealers Can Profit With Toshiba Barcode Printers

For years, Managed Print Services (MPS) programs have focused on office devices—copiers, multifunction printers, and networked laser printers. However, there’s a hidden opportunity that’s often ignored: thermal barcode printers.

These compact devices might seem minor, but they represent a major growth opportunity. Even better, your current infrastructure and customer relationships already support them.

Here are five compelling reasons to include Toshiba barcode printers in your MPS strategy, plus one bonus insight that might surprise you.

1. Replace existing Zebra fleets with full-service support

If your customers operate in warehousing, manufacturing, or healthcare, it’s likely they already use Zebra thermal printers. Rather than avoiding these environments, you can now approach them with confidence.

Toshiba provides third-party maintenance and support for all Zebra thermal printers. This gives you the chance to offer immediate service value without replacing any hardware upfront.

As a result, you can begin generating revenue and position Toshiba hardware as a natural upgrade when the time comes—no forklift upgrade required.

2. Sell Zebra-compatible printheads and ribbons

Thermal printer consumables are a consistent and profitable revenue stream. Toshiba offers Zebra-compatible printheads and ribbons, making it easy to tap into accounts that already rely on Zebra devices.

These supplies are essential to daily operations—used in applications ranging from shipping labels to laboratory specimen tags. Because they are reordered frequently and generate high margins, they create stickiness with minimal effort.

This allows you to generate consumable revenue today while setting the stage for future hardware conversations.

3. Launch a cost per label (CPL) program with confidence

Predictable billing models like cost-per-page are a hallmark of MPS. Toshiba brings that same simplicity to thermal printing with its Cost Per Label (CPL) model.

This allows you to bundle hardware, service, and consumables under a single, predictable monthly rate. Customers gain transparency and cost control, while you strengthen your recurring revenue stream.

Best of all, Toshiba will help you build and price your CPL program, reducing risk and eliminating complexity.

4. No vendor conflict with thermal-only authorization

Concerned about vendor overlap? Toshiba’s thermal-only authorization was designed with flexibility in mind.

You can sell Toshiba barcode printers without committing to the full Toshiba product line. That means you can add thermal printing to your offerings without disrupting your existing copier or A3/A4 relationships.

This gives you a simple way to diversify your portfolio and expand your MPS reach without creating conflict.

5. Get a turnkey program with fast startup

Entering a new market can take time and resources—but Toshiba’s turnkey thermal print program removes the barriers.

You’ll receive everything needed to hit the ground running, including showroom and trial equipment, hands-on sales and service training, curated lead lists, and appointment-setting strategies developed with industry expert Kate Kingston.

This complete package gives your team the tools and confidence to start selling right away, with minimal ramp-up time.

Bonus: It’s not an adjacent business—it’s already part of your customers’ workflow

Thermal printing isn’t some niche or emerging technology, it’s already embedded in your customers’ daily operations. If they are shipping, labeling, scanning, or tracking anything, they’re likely using thermal printers.

From hospital wristbands to warehouse inventory labels, the demand for thermal printing is already there. The only question is whether you’re ready to be the provider.

Toshiba’s channel-first approach, strong brand reputation, and end-to-end dealer support make it easy to step into this role with confidence.

Final thoughts: Don’t leave thermal revenue on the table

Stop walking past barcode printers.
Stop missing out on thermal supplies and service opportunities.
Start expanding your MPS business with a high-demand category that’s built for recurring revenue.

Whether your goal is to take over existing Zebra fleets, sell consumables, or launch a cost-per-label program, Toshiba has the tools, the training, and the turnkey support to help you win.

Thermal printing is ready. The opportunity is real. Now is the time to take it.