Toshiba Recognized in Five Categories, Including Ease of Use, Running Costs, Monochrome Productivity, Color Reliability and Color Range

IRVINE , California   ( Dec 07, 2005 ) :

Further demonstrating its technological leadership, Toshiba America Business Solutions Inc. (TABS) today announced that it has received top honors in Business Equipment Research and Test Laboratories’ (BERTL®) second annual Readers’ Choice Survey. The survey determines those office equipment manufacturers deemed most outstanding by end users and purchasing decision makers. This year, TABS achieved Gold Status in five categories: Ease of Use, Running Costs, Monochrome Productivity, Color Reliability and Color Range.

BERTL’s Readers’ Choice Awards are the result independent surveys conducted at throughout 2005. BERTL, one of the leading independent test labs, surveyed more than 2,000 corporate executives, IT persons, end-users, buyers and resellers from 56 countries. Survey participants were given the opportunity to rate 32 manufacturers on 11 different metrics, including quality of products, service, productivity and ease of use, among other categories.

“At Toshiba, we pride ourselves on developing innovative products that fulfill the needs of our customers, whether it be improving image quality or lowering total cost of ownership, serving our customers is always a first priority,” said Steve Rhorer, vice president, Marketing for TABS. “This Readers’ Choice Survey confirms that we have been successful both in meeting our customers’ document management requirements and providing products that add value to their organizations.”

“Receiving Gold Status in five categories of our Readers’ Choice Survey is tangible validation of the technical excellence and customer commitment achieved by Toshiba,” said Elizabeth McNichol, vice president, Corporate Relations for BERTL. “We congratulate them on this tremendous honor.”


BERTL® Inc. is the premier source for objective, independent product-evaluation reports and comparative analyses on digital imaging devices and software. BERTL’s evaluation reports, customer satisfaction research, awards and product ratings are undertaken entirely at BERTL’s expense for the benefit of its international subscriber base. At all times, BERTL’s primary focus is the end user. BERTL publishes the world’s largest library of evaluation reports on copiers, printers, MFPs, fax machines and color production devices. The reports are available in a range of specialized subscription services: Color at Work®, LabCheck® and Imaging at Work®. Also available is the DataCheck® service, a database of more than 4,000 products covering all major manufacturers. To learn more about BERTL, visit or call (732) 761-2311.

About Toshiba America Business Solutions Inc.

Toshiba America Business Solutions Inc. (TABS) manages product planning, marketing, sales, service support and distribution of copiers, facsimiles, multifunction printing products, network controllers, and toner products throughout the United States, Mexico, Latin America, and the Caribbean.  Headquartered in Irvine, Calif., TABS has four divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; and TOPAC U.S.A., Inc., dba Toshiba Business Solutions (TBS), a wholly-owned subsidiary corporation of TABS, that operates a network of wholly owned office equipment dealers throughout the United States.

Named the most favored manufacturer eight times by the Business Technology Association (BTA), Toshiba’s entire product line, customer support and marketing distribution policies are markers for the industry.  Among the many other awards garnered in recent years, Toshiba was named the “Manufacturer of the Year” seven times by Marketing Research Consultants (MRC), and has twice been named to the CIO 100 for being among the top 100 “bold” (2005) and “agile” (2004) companies in the world.

TABS is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company and the world's 87th largest company in terms of sales.  Ranked by Fortune magazine as the ninth Most Admired Electronics Company in the World, Toshiba Corporation is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide.  Fiscal year revenue in 2006 was approximately $60 billion. 

For more information on Toshiba copier, facsimile, multifunction printing products, network controllers or toner products, or for a dealer in your area, call (800)-GO-TOSHIBA or visit the TABS Web site at