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Toshiba Introduces PrintReleaf Reforestation Program

Program Allows Toshiba Dealer and Customer Communities to Reforest Areas in Need

To build upon its commitment to maintain a more sustainable planet, Toshiba America Business Solutions has become an authorized distribution partner of the PrintReleaf Exchange [PRX], the first technology platform offering cloud-based paper tracking and reforestation. This partnership allows Toshiba to provide its dealer channel and customers with an innovative and authentic way to promote sustainable business practices.

PRX measures paper consumption through a patented aggregation process that implements automatic transmission of device and fleet data collected by print management software on multifunction printers. This enables organizations to help neutralize paper waste and participate in sustaining our global forests.

With PRX, Toshiba customers can "releaf," or reforest, by planting new trees – equivalent to their paper use – at global reforestation project sites of their choice. Through PrintReleaf’s integration with Global Forest Watch, a platform hosted by the World Resources Institute, customer’s interface with heat map technology that represents forest loss and gain across the globe, showing them which areas of the planet need trees most.

PrintReleaf reforests at a generally accepted rate of 8,333 sheets of paper per standard tree (this equation is detailed in the PrintReleaf Standard). After selecting where they want to releaf, Toshiba customers may then use their online portal to track the evolution, growth, and survival of their trees over an approximate eight-year time frame for each tree.

"At Toshiba, we believe it is our responsibility to do our part to function in a sustainable manner," said Toshiba America Business Solutions, Inc. Vice President of Distribution and Aftermarket Sales, Tom Walter. "PrintReleaf shares that same level of commitment to maintaining our environment and will enable our dealer and customer communities to certifiably plant trees throughout areas of the world in need of reforestation."

"Toshiba’s strong emphasis on providing leading sustainability solutions for their customers made them an ideal partner to help us further expand our growing global distribution network," said PrintReleaf Founder and CEO, Jordan Darragh. "Through our partnership with Toshiba, the PrintReleaf network now has greater market reach and is positioned to increase our rate of reforestation."

Toshiba’s entire signature line of e-STUDIO multifunction printers reflect its commitment to the environment. All models meet the stringent criteria of major environmental programs and standards, such as EPEAT® Gold, Restriction of Hazardous Substances (or RoHS) and ENERGY STAR®.

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About Toshiba America Business Solutions

Toshiba America Business Solutions (TABS) is subsidiary of Toshiba TEC Corporation, a global leader in office printing and retail solutions. TABS provides multifunction printers, managed document services and digital signage for businesses of all sizes throughout the United States, Mexico, Central and South America.

The company’s award-winning e-STUDIO copiers and printers provide quality performance with the security businesses require. Complementing its hardware offering is a full suite of document workflow, capture and security services including Encompass, the company’s industry-acclaimed Managed Print Services program. Encompass enables clients to print less and optimize workflow while improving energy efficiency.

TABS’ Ellumina digital signage offering includes all of the hardware, software and services needed to implement both static and interactive digital signage installations. TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging for a single screen to the biggest arenas and stadiums.

TABS comprises five divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; the International Division; and Toshiba Business Solutions.

About PrintReleaf

Creating a global standard for sustainable paper consumption, PrintReleaf guarantees to certifiably releaf all paper products consumed by its customers. Founded in 2011, PrintReleaf Exchange [PRX] is the first technology platform that measures a customer’s forest consumption and connects them directly to reforestation projects. The patented technology not only measures consumption, but tracks its reforestation partners to ensure fulfillment. For more information, please visit