Toshiba e-STUDIO310c Color Copier Cited For Impressive Image Quality and High Level Productivity

IRVINE, California, (May 16, 2002)

Toshiba America Business Solutions (TABS) announced today the company's newly launched multifunction copier - e-STUDIO310c - has received a "Highly Recommended - Four Star" rating from the world's leading independent testing lab, Business Equipment Research and Test Laboratories (BERTL™). The report credits the color copier with a "good balance between speed, image quality and price."

Of the 200 digital imaging and multifunction systems BERTL tested this year, the e-STUDIO310c received high marks for its Enhanced Finishing Options, True Scan-Once-Print-Many capabilities and overall graphic arts image quality. Also noted were the flexible scanning options, impressive 31 full-color copies/prints-per-minute productivity and overall low price point.

"We are very pleased with the outcome of this report," said Mark Mathews, vice president of Marketing for TABS. "BERTL's continued recognition of our products further strengthens our commitment and dedication to digital imaging systems and product advancement."

The e-STUIOD310c draws on leading-edge imaging technology to deliver first-rate color copies and printouts. Toshiba's patented imaging technology, Image Quality Control, provides superb color clarity and rich text renditions in all scanning, printing and copying jobs. With high output speeds, industry-leading image quality and complete Fiery¢ç driven network printing and scanning capabilities, the e-STUDIO310c color copier is a high powered and truly affordable all-purpose office productivity tool.

The BERTL award is the latest in a series of industry accolades for TABS. Last month, Buyer's Laboratory Inc. awarded Toshiba's e-STUDIO35 and e-STUDIO45 workgroup copiers with product "Pick of the Year" while Office Dealer Magazine named TABS "Copier Manufacturer of The Year" in its annual awards survey.


BERTL is the leading independent test laboratory for digital imaging devices; with offices located in the United States and England. BERTL has pioneered new methods of testing multifunctional devices, introduced a highly sophisticated range of user-relevant tests on connected imaging output devices, and developed the world's leading image analysis software, Page Check™. BERTL has been in the office products testing industry for over 10 years.

The end-user is always their primary consideration. BERTL offers a range of subscription services: LabCheck™ Test Reports, DataCheck™ Side by Side Comparison Database and PageCheck PRO™ software for measuring Page Coverage and producing Annualized Print Cost Reports. With over 200,000 trade and end-user subscribers, BERTL is regarded as the premier source for independent test reports and up to the minute product research. For more information, visit BERTL (Digital Test Lab) on the World Wide Web at

About Toshiba America Business Solutions

Toshiba America Business Solutions, Inc. (TABS), manages product planning, marketing, sales, service support and distribution of copiers, facsimiles, multifunction printing products, network controllers and toner products throughout the United States, Latin America and the Caribbean. Headquartered in Irvine, Calif., TABS comprises four divisions: the Electronic Imaging Division, Toner Products Division, Document Solutions Engineering Division and TOPAC, a subsidiary which operates a network of office equipment dealers.

Named the most favored manufacturer in six of the past seven years by the Business Technology Association (BTA), Toshiba's entire product line, customer support and marketing distribution policies are a marker for the industry. Among the many other awards garnered in recent years, Toshiba was named the "Copier Manufacturer of the Year" by the Marketing Research Consultants (MRC) in 1997, 1998 and 2001 and received the CIO Web Business award for its leading edge intranet site in 1998, 1999 and 2000.

TABS is an independent operating company of Toshiba Corp., the fifth largest electronics/electrical equipment company and the world's 44th largest company in terms of sales. Toshiba Corporation is a world leader in high technology products with more than 300 major subsidiaries and affiliates worldwide. Fiscal year revenue in 2000 was approximately $54 billion.

For more information on Toshiba copier, facsimile and printer products, or for a local dealer, call 1 800 GO TOSHIBA or visit the TABS Web site at either or