Chief Marketing Executive, Toshiba America Business Solutions
In his current role as Chief Marketing Executive for Toshiba America Business Solutions, Inc., Bill Melo oversees product marketing, strategic software and platform development, marketing communications and marketing operations.
Melo is also responsible for developing global marketing and branding initiatives as well as the company’s global product and services roadmap. Melo has been with the company since 2002 and most notably led the development and launch of Toshiba’s award-winning program, Encompass Managed Print Services as well as its newest product offering – Ellumina™ Digital Signage Services.
During his 23 years in the industry, Melo has managed the implementation of solutions at commercial, government and educational organizations throughout the United States. Melo’s prior employment experience includes; Vice President, Worldwide Marketing for Hitachi Koki Imaging Solutions; and National Program Manager for Ricoh Corporation.
Melo also was the lead inventor on a U.S. patent for Internet-enabled broadcast printing in 2002, and is the lead inventor on three other applications, in the fields of Internet-based monitoring systems for printers and copiers, and for Toshiba’s Encompass online application.
Melo is a graduate of Toshiba’s Six Sigma certification program and holds a Bachelor of Arts degree from Montclair State College in New Jersey and a Master of Business Administration degree from New York University.