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July, 2015

Child Interacting with Touch Screen

A favorite childhood memory growing up in Houston was receiving a free Astros cap while attending a game at the old Astrodome. From that moment, my lifetime loyalty to the Astros was sealed! As many sports marketers will readily attest, this experience is common for young fans throughout the world. Once kids begin wearing a cap (or other team gear) at an impressionable age, that fandom to a given club is likely to continue. Read More