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July, 2014


As somewhat of a sequel – to my earlier blog on preparing a social media policy, the importance of managing and protecting an organization’s social media platforms cannot be overstated.

In my November 2013 blog, I touched upon how an organization’s marketing staff is more likely to access social media than those in operations, for instance. As is often the case, marketing departments are going to create the vast majority of any company’s day-to-day content from tweets and posts on Facebook and Google+ to news releases and website content.

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As the term “Moneyball” has entered today’s lexicon, definable metrics are more and more expected within businesses other than Major League Baseball.  Thanks to Michael Lewis’s book chronicling Oakland Athletics General Manager, Billy Beane, the baseball executive’s innovative approach to measuring player value is becoming much-imitated across the business spectrum.

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