March, 2014

As one of the millions of people paying for holiday gifts with a credit or debit card at Target, I thought the only danger taking place was the more-than-budgeted money leaving my banking account. As headlines in newspapers and lead stories on nightly newscasts attest though, there was more to it than that.

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When the phrase digital signage is uttered, many people envision video walls and interactive wayfinding systems that set the mood and experience in their favorite Las Vegas hotel. For the sports fans among us, digital signage may evoke video ribbons decorating their favorite team’s venue with player statistics, team standings and – of course – flashy advertisements. Digital signage – however – is now going mobile.

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