October, 2013

MPS Best Practices

By Bill Melo

As managed print services (MPS) technology evolves and more and more companies are hiring a vendor to service their print needs, it is important for these organizations to know what is involved in order to make the proper buying decision.

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Like any expert marketer, the development of a great message is going to differ for each and every audience. In other words, placing an ad for running shoes at 2 in the morning is probably not going to hit its intended audience. Much like trying on jeans in a dressing room, one size – or one ad in this instance – does not fit all.

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