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September, 2013


As Hollywood stars swap their luxury automobiles for hybrid or even electric cars and school-aged children throughout the world learn about the myriad benefits of recycling, the topic of sustainability is clearly gaining mass awareness and acceptance.

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Organizations planning to take advantage of digital signage have much more to do than budget, select suppliers and then write checks.

Since digital signage is a powerful instrument in shopper, visitor, traveler, staff and student communications for achieving business, marketing, safety and engagement goals, end users are well advised to define their goals clearly and thoroughly. These elements will guide technology selection, content and many operating approaches.

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As more and more companies are allowing employees to bring their own smartphones and tablets to the office, it is clearly evident that the current BYOD (bring your own device) trend is here to stay. Though it may be completely counterintuitive to believe otherwise, this emerging mobile workforce is generating more print output according to IDC.

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While the focus of an enterprise may be on manufacturing, delivering services, making products available on shelves or presenting a sporting or theatrical event, virtually all organizations depend on communications to achieve their revenue and performance improvement goals.

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