August, 2013

Sustainable Printing

By Bill Melo

As the topic of sustainability is becoming a point of emphasis throughout our country and the world, everyone from heads of state to school children recognize the need to change our behavior for the sake of the common good. While organizations like Arbor Day Foundation, The National Conservancy, Greenpeace and Sierra Club have traditionally driven the sustainability message in the United States, the movement has now reached the White House.

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The clichés abound… content is king, measurement is queen and relevance is emperor… each resounding that digital signage value and return on investment are directly linked to the suitability of messages displayed.

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