As a parent myself, I have particular insight into the massive amount of paperwork schools must sort through and store. I know this as I have completed and submitted seemingly countless forms on behalf of my children throughout their K-12 experiences. Just recently, I completed the myriad papers to officially allow my youngest to enter his homeroom on the first day of school. And this doesn’t even touch upon all of the health forms I’ve completed throughout the years ensuring the school that my children were up to date on their various shots. Read More

Child Interacting with Touch Screen

A favorite childhood memory growing up in Houston was receiving a free Astros cap while attending a game at the old Astrodome. From that moment, my lifetime loyalty to the Astros was sealed! As many sports marketers will readily attest, this experience is common for young fans throughout the world. Once kids begin wearing a cap (or other team gear) at an impressionable age, that fandom to a given club is likely to continue. Read More

Go green concept, recycle keyboard key.

Though the celebration of Earth Day 2015 has come and gone, the intent behind this day’s origination 45 years ago has clearly resonated throughout the world. This year alone, more the two billion individual “Acts of Green” were accomplished globally – according to Earth Day Network, the organization that spawned from the original Earth Day. Read More

Digital Signage used to enhance the shopping experience

“How can we better engage our audience?” Undoubtedly, this question has been asked throughout the ages by merchants and retailers alike. For those of us in the growing digital signage – or DS – space seeking to bolster our client’s bottom lines, this underlying question must still be answered. Fortunately, technology today provides us with great avenues to better appeal to consumers. Read More

Securing Mobile Print

By Bill Melo


Without a doubt, BYOD is exponentially gaining widespread acceptance as market research company, Gartner predicts 85 percent of all organizations will allow their employees to use their own tablet and smartphones from 9 to 5 by the year 2020. Though many of these individuals will certainly choose to reduce their number of prints, another noted market research company, IDC anticipates half of this crowd will require the need to print from their mobile devices. Read More