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As somewhat of a sequel – to my earlier blog on preparing a social media policy, the importance of managing and protecting an organization’s social media platforms cannot be overstated.

In my November 2013 blog, I touched upon how an organization’s marketing staff is more likely to access social media than those in operations, for instance. As is often the case, marketing departments are going to create the vast majority of any company’s day-to-day content from tweets and posts on Facebook and Google+ to news releases and website content.

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As the term “Moneyball” has entered today’s lexicon, definable metrics are more and more expected within businesses other than Major League Baseball.  Thanks to Michael Lewis’s book chronicling Oakland Athletics General Manager, Billy Beane, the baseball executive’s innovative approach to measuring player value is becoming much-imitated across the business spectrum.

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While summer is near, businesses may still want to consider some spring cleaning by upgrading outdated and extraneous office equipment. Though your printers and multifunction products are still operational, is the gear energy efficient or perhaps sucking an inordinate amount of electricity? A key indicator that your print fleet is optimizing power is ensuring the equipment is ENERGY STAR® or EPEAT – which is the world’s definitive rating system for electronic products – registered.

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The digital signage sector is experiencing explosive growth as global information and market research company, IHS predicts this sector will surpass the $15 billion mark by year’s end.

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One of the easiest ways to reduce carbon footprint within enterprise environments is by establishing and implementing a company policy on printing. A print policy outlines what employees can and can’t print and sets default standards such as black and white printing, print duplexing, low print resolution, and scanning versus faxing.

To implement a print policy, there must be buy-in from the top. Executives need to abide by the same policies to which employees are being asked to adhere. Communication needs to be extensive and frequent. Benefits of the change should be explained and should tie in with other company initiatives, perhaps even offering incentives for compliance.

To complement any print policy, companies should strongly consider incorporating an ECM – or enterprise content management – system. Such a system would eliminate any redundancies. Once records of any kind are digitally captured and filed, this information may be easily accessed without the need to ever input or print the content again.

To save further resources, a company’s print policy may require having employees swipe their badges at the MFP to release their print jobs. By doing so, abandoned print jobs are drastically reduced, saving companies hundreds of pounds of paper and toner.

Change is never easy but the sooner you can implement a print policy, the sooner your company will realize significant cost and environmental savings.

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