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As one of the millions of people paying for holiday gifts with a credit or debit card at Target, I thought the only danger taking place was the more-than-budgeted money leaving my banking account. As headlines in newspapers and lead stories on nightly newscasts attest though, there was more to it than that.

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When the phrase digital signage is uttered, many people envision video walls and interactive wayfinding systems that set the mood and experience in their favorite Las Vegas hotel. For the sports fans among us, digital signage may evoke video ribbons decorating their favorite team’s venue with player statistics, team standings and – of course – flashy advertisements. Digital signage – however – is now going mobile.

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With the season of giving in full swing, once you step foot inside virtually any retailer, one cannot help but have their array of senses bombarded.

While it is so satisfying to buy the special people in our lives gifts that evoke smiles, laughter – or if we’ve really swished the half-court shot – tears of joy, in this age of sustainability, many of our loved ones are also swayed by products with sustainable elements.

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To those of us who visit the local mall with any regularity, digital signage means checking out the latest shoes, jeans or other apparel (hopefully) on sale at any number of our favorite retailers. While this is one of the most common applications people would notice on a video wall or digital display board, this form of communication is rapidly becoming popular – and necessary – on college campuses.

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Although most managers would certainly frown upon employees updating their social media status updates from 9-to-5, the likelihood of this happening in your office is probably pretty high. These employees may be department stars and simply under challenged in their current roles however by catching up with friends on Facebook and Twitter, they may also be compromising your computer network.

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